Apple just announced their iPhone 8 series and the next-gen iPhone X. What was the buzz all about? A lot of the press and media is about the ARKit and how Apple is positioning the iPhone to be the World's largest AR platform. We at ATB want to be in front of this technology so we built a POC around the ARKit shown below in the video. Where does a POC fit in within an enterprise? Our Digital Transformation overview image below - is depicting where in the process a POC may be helpful for you - as you consider whether a POC is right for you. Specifically, an AR POC can apply to any segment, not just gaming; Education, Training, Social Media, E commerce, Sports and Health-Care.